About.

Sofie M. Edman is an Art Director based in Stockholm.
She builds brands that know who they are and act like it.

Trained in Art History. Shaped by the music scene, artist-run spaces and agency chaos. She pays attention to culture rather than chasing it. The idea sets the logic. The visual world makes it felt. 
Clean lines. Sharp choices. No filler.

She is not interested in nostalgia or micro-trends. She works in the present with intention and taste.
She focuses on character, not decoration. How a brand speaks, moves and behaves.

Positioning. Identity. Campaign direction. Brand voice.
If it needs taste and a bit of bite, she is right for it.

Say hi.